ABOUT Rachel Speir

WORK FUELED BY PASSION

Unique, Fully-Integrated Marketing Strategies

To develop an influential consumer experience, you first have to live it yourself. For over 15 years, I have honed my skill set to effectively and efficiently build lifestyles around brands that consumers instantly relate with and buy into. Earning the respect of my peers through my passion, willingness (and ability) to learn and work ethic, I have been entrusted to create brand activation, marketing strategies and engagement platforms for companies such as Forté Foundation, Dana, Inc., MotorTrend, SportFive, MAHLE, Mr. Gasket, Walker Evans Racing, Casey Currie Motorsports, Nancy Lieberman Charities, Trans Am Racing Series, F4 U.S. and FR Americas.

Beyond my expert capabilities, is my vast network of media outlets, professionals, influencers, companies and event promoters that are invaluable in creating a fully-integrated marketing experience. Also, I am currently a board member of the SEMA Businesswomen’s Network which directly influences the Automotive Aftermarket industry.

There is nothing more exciting than to create the next big thing—I am looking for opportunities that present unique chances to be a foundational part of an influential platform. The combination of my dedication, experience, network and vision makes me an ideally-suited partner.

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RS Marqueting (2007-Present)

Brand Strategy

Work with key executives to build the vision and mission statements to build the foundation of all internal and external company communications
Identification, analysis and segmentation of target audiences
Develop brand standards and guidelines for scalable, consistent brand usage by 3rd parties and across all internal teams
Establish the direction for how brand content should be experienced and/or perceived—then ideate, plan (timeline, locations, talent, media needs, etc.), create and execute the storylines
Build consistent, powerful brand messaging through verbal, written and visual channels, such as: logo design, slogan and brand phrase creation

Marketing Direction

Build product marketing platforms that increase customer lifetime value
Direct team responsibilities with timelines, budgets and expectations
Manage all phases of marketing campaigns: plan, creation, execution, analysis, improvement and redeployment
Set budgets, goals, testing and messaging for Search and Social Media ad campaigns, while periodically analyzing the data to maximize ROI
Social Media campaign creation and execution—hashtags, schedule, message segmentation, design direction and analysis
Design and production of marketing collateral—apparel, brochures, vehicle wraps, calendars, catalogs, magazines, give-aways, tents, etc.
Liaise with engineering, product development and sales teams to create accurate, informative, timely content that increase sales

Event & Sponsor Management

Develop all event branding—step-and-repeats, programs, sponsorship sales decks, signage, presentations and collateral
Compose pre- and post-event press releases and marketing for companies, sponsors and media channels
Establish sponsorship levels and benefits based on desired income
Create timelines, budgets and objectives to direct teams to build out all the necessary needs for the events
Network with industry contacts to build the number of sponsors affiliated with the event

Partnership Development

Identify, designate and develop key partnerships that increase reach and engagement by 180% over the course of a year
Manage and direct key partners to create valuable UGC and testimonials
Attend 15+ third-party events per year to strengthen relationships and develop new ones
Create specialized presentations to engage new sponsors and partners

Storytelling Content Creation

Build out the storyboards and storylines that visually create lifestyles around the brands for consumers to engage with
Work as a professional videographer and photographer to capture my clients’ involvement, products and overall presence at events in a way that immerses consumers in the brand story and experience
Direct other photographers, videographers and designers to create content that engages audiences

Grand Prix Classics (2011-2013)

Marketing Director

Updated the brand standards to reflect the high-end inventory in all advertisements, email blasts and marketing presentations
Redesigned and developed grandprixclassics.com website to effectively communicate the service and product offerings
Created elegant presentations of my research and proof of the authenticity of high-value historic sports cars and race cars being sold, including: bills of sale, new statements of ownership (if title or bills of sale were lost), period photos, period articles, log books and more
Developed all promotional email blasts, marketing binders, info sheets and photography that sold over $12,000,000 in inventory in 2 years
Represented at the Monterey Historic Motorsports Festival, Quail, Pebble Beach Gooding auction and the Pebble Beach Concours d’Elegance
Sourced contacts to find cars clients were looking to purchase
Established and developed relationships with high-end car owners, magazine editors, race teams and race sanctioning bodies

MORRIS Communications (2009-2011)

Account Manager

Managed day-to-day client relationships, provided excellent customer service and liaised the clients’ needs to the design team to produce excellent solutions for their brand needs
Coordinated schedules of multiple clients, vendors and designers to keep budgets, meet deadlines and create events
Managed projects for clients such as the SD Chargers, SD Padres, Bridgepoint Education, Mira Costa College, Northwestern’s Medill School of Journalism and Green Flash Brewing Co., with tasks including:
Strategizing fully-integrated marketing campaigns and re-brands
Storyboarding and managing video and commercial creation
Magazine, brochure and consumer products/packaging production
Market segmentation and campaign data analysis helping direct companies to open market niches and effective media messages
Negotiating media buys for brand campaigns
Developed processes implemented throughout the office, such as: new-hire welcome packages, personnel handbooks and a new storage/archiving system for over 500 old projects
Organized team building events and client/vendor appreciation parties

Forté Foundation (2004-2007)

Marketing Manager, Undergrad Programs

Foundational member of the Forté Undergraduate Career Lab Initiative and first manager of the Undergrad Ambassador program
Increased attendance of the Undergrad Career Lab by 500%, through grassroots marketing campaigns, implementing a Marketing Outreach Strategy and finding creative outlets to reach target audiences
Hired, managed and trained 16 marketing interns for the Career Lab Outreach Program at 14 universities across the nation
Added to and maintained a database of 2000+ contacts including Fortune 500 Companies, 100+ universities, speakers and business specialists
Managed $20,000 budget for the 1^st Annual Recognition Luncheons at 4 universities to recognize women business leaders

Rachel Speir

Rachel Speir

Audience Engagement Specialist